Bewakoof is the fashion e-commerce startup that offers a trendy collection of apparels. Prabhkiran Singh and Siddharth Munot launched Bewakoof in 2012.
Company Highlights
Startup Name Bewakoof
Headquarters Mumbai
Sector Fashion, E-commerce
Founders Prabhkiran Singh and Siddharth Munot
Founded 2012
Parent Organization Bewakoof Brands Pvt. Ltd.
Website Bewakoof.com
Bewakoof founded in 2012, and is a fashion brand that makes creative apparel for the Indian. Bewakoof was launched on the principle of creating impact through innovation and honesty. The lifestyle brand has created a new place in the fashion and apparel market with its ideas and captivating catalog.
Bewakoof is best in creating light-hearted, fun and quirky trendy outfits and other products like, mobile covers. And these are available on pocket- friendly budget. Bewakoof basically target age group of 16 to 30 years.
Bewakoof.com, is better known for creating catalog like its 'Apna Time Aayega' and 'Ghanta' collection of t-shirts for college students with messages like 'Ghanta Engineering/ Ghanta MBA', the collection was a big hit and was tagged as best seller by the company.
Bewakoof Founders
Both of them are Civil Engineers from IIT Bombay and always wanted to work as an entrepreneur. After graduating from IIT Bombay, Prabhkiran started his lassi venture outside his college named it Khadke gLASSI. It didn't go well and closed down soon. Siddharth working with n educational startup. After that, both of them decided to launch their own business of t-shirt printing.
The idea of t-shirt printing was finalized as it matched with their mission of bringing the humor factor into the lives of college students. They started designing quotes that would be printed on t-shirts. In 2010, month of April was about to start, Prabhkiran and Siddharth was searching for a domain name, then they come across Bewakoof.com and purchased it immediately. Target audience of Bewakoof.com were college students.
Founders finalized this name because 'Bewakoof' is what the society consider people who perform silly stunts, but these 'Bewakoof log' make this world a better and wonderful place to live in. Hence, founders thought it would be a great name.
Bewakoof startup launch
Bewakoof primarily depend on Justdial and Facebook to promotes its products in the initial stages. In few months, its Facebook page has more than 75 thousand users. Both of them also created college campaigns, where it asked students to spread 'Bewakoofy' around the college campus for free t-shirts from the company.
Company also tie-up with e-commerce sites like, Snapdeal, Indiatime shopping to sell its products. Bewakoof is also loaded with user friendly plans like Cash on Delivery and replacement policy.
Bewakoof has created a cool presence between the youth, from printing famous punch lines on t-shirts. It also listen to its social media fan base of over 1.5 million people for ideas and concept
Competition
Bewakoof face direct competition from e-commerce portals such as Flipkart, Myntra, Snapdeal etc. Peachmode.com, Globus, Jenny Bird and Buttercups also give competition to Bewakoof. Growth
More than 2.5 million hits on website on monthly basis.
2 million product sold till date.
Has more than 300 style trend.
Recently launched clothing category for women.
More than 2.39 lakh instagram followers.
Ships to more than 90 countries.
Ships to over 19,000 PIN codes across India.
" A Bewakoof follows his heart" is the tagline of Bewakoof.
Comments